Art Gallery of Ontario Enhances Website for Better User Experience
Evolving Web collaborated with the Art Gallery of Ontario (AGO) to redesign its website, focusing on enhancing user experience and promoting memberships as part of the gallery’s business strategy. The project aimed to improve navigation, making it easier for visitors to access information on exhibitions and events while ensuring a cohesive brand representation. Challenges included addressing findability issues, integrating AGO’s diverse visual identity, and establishing best practices for design components. The redesigned homepage features prominent visuals of museum artwork, clear membership details, practical visit planning tools, and interactive elements such as an animated "What’s On Today" module. The update aligns with AGO’s new brand through bold design elements, asymmetric layouts, and dynamic user engagement features. The development process involved implementing the design within AGO’s Drupal CMS, creating interactive components, and ensuring compatibility with existing infrastructure. The redesign provides a visually engaging, user-centric experience, with plans to extend the improvements to the membership page and other sections of the website. The project is part of AGO’s ongoing efforts to modernize its digital presence in alignment with its evolving brand and accessibility goals.
Disclosure: This content is produced with the assistance of AI.