What Drupal Agencies Are Bringing to London’s AI Summit

AI is shaping up to be the defining force of the next digital era—not just in how businesses operate, but in how people experience the web. As companies scramble to define their AI strategies, one group is quietly stepping onto the global stage with a message that cuts against the grain: open-source still matters. In fact, it might be the future.

This moment follows the recent launch of the Drupal AI Initiative by Dries Buytaert—a bold step that repositions Drupal as a platform for AI-native, outcome-focused digital experiences, built with transparency and human oversight at the core.

At this year’s AI Summit London, taking place June 11–12, a coalition of Drupal agencies is sponsoring a booth under the banner of the Drupal AI Initiative—a movement aimed at making Drupal a leading platform for human-centric, open, and flexible AI integration. The booth is supported by FreelyGive, amazee.io, 1xINTERNET, and Dropsolid, each bringing their perspective and technology to an event often dominated by closed-source AI platforms and enterprise vendors.

To understand what this means for the broader tech community, The Drop Times reached out to representatives from these companies for their thoughts on the summit, the future of AI, and where Drupal fits in.

Dropsolid: Fueling Drupal’s Open AI Movement at the Summit

At this year’s AI Summit London, Dropsolid is helping Drupal step into the spotlight. Backed by the Drupal AI Initiative, Dropsolid joins FreelyGive, amazee.io, and 1xINTERNET to present a united open-source front at one of the world’s top AI events.

Though representing Dropsolid, Frederik Wouters, Head of Innovation, emphasises the collective nature of the booth:

“I’m now working for Dropsolid, but the booth is officially from a number of companies pooling money. We are going as Drupal.”

He points to the initiative’s tooling as genuinely competitive:

Dropsolid’s AI efforts focus on making marketing and content workflows faster and smarter, especially for non-technical users.

“People expect all user interfaces to be super intuitive and easy and AI embedded,”

 Frederik says.

“In our DXP, we aim to do exactly that—enable the marketeer to have AI as a force multiplier. We want them to be able to do 10x the work in the same time. ‘Make a copy of this page tailored to market X—done,’ ‘Create a marketing campaign for this event—done.’”

Beyond building tools, Frederik is pushing for better storytelling to external audiences. While many in the open-source space focus on product, not promotion, he’s working on the new AI landing page at new.drupal.org/ai:

“That does not convince a CEO or marketer who is used to seeing sexy AI pages on our competitors’ websites. That’s why I’m also pushing hard on the new.drupal.org/ai page and subpages. This is our calling card... So, a task for you, the reader: share this URL... Let us know in Slack #ai-initiative if you feel something is missing.”

He also sees gaps in AI tooling—especially around editor-facing features—and wants to steer the community toward more user-focused innovation:

“Many people are building the tools for site builders, but my initial AI involvement was adding editor-facing features. I think we should build many more of those.”

Frederik ties all this into a larger vision for Drupal’s success in AI, a self-reinforcing ecosystem:

“If we can convince more Drupal companies to become AI makers, we can make better AI tooling. If we can make better AI tooling, we can make more cases faster. If we show more advanced AI cases, more business people will find us... and these will make the makers more successful.”

On why open source matters in the AI age, he’s clear:

“With Drupal, we always wanted to give people full control over their content... With AI it's exactly the same. You have full control over which AI you use, where you run it... If your AI vendor decides to change prices or releases a new model, you can switch faster than you can say proprietary.”

Frederik sees AI becoming fundamental to Drupal’s future, not just a feature:

“We’re now in contrib, but I don’t see Drupal in 5 or 10 years that has no AI integrations.”

And he doesn’t mince words when it comes to community support and sustainability:

“Dropsolid is a Drupal Maker, not a taker. If you're on a hosting platform, take a look at their contributions. If they're not doing it, they are pocketing your money without giving back.”

FreelyGive: Human-Centred, Open-Source AI Orchestration

While much of the AI world leans into proprietary platforms, FreelyGive is taking a different route—one that’s fully open-source, governance-first, and built for real-world use. Representing the agency at the AI Summit London are James Abrahams and Catia Penas, both of whom are deeply involved in shaping Drupal’s AI future.

What makes their offering stand out is its focus on human-in-the-loop orchestration — AI tools designed to work with people, not just behind the scenes.

“We want to show the world how committed we are to humans in the loop, open-source AI orchestration that makes it easy for organisations to understand and tweak what the AI agents are doing without having to rely on developers.” 

said James and Catia.

“Hopefully ,we’ll show the world how fast we can do things that don’t just orchestrate agents but bring it into a full web application with account screens, dashboards, permissions, and authentication.”

FreelyGive’s work centres around its Agent architecture and MCP (Multi-Agent Control Panel). This setup allows agents to connect with multiple content sources and third-party systems, while giving site-builders and editors accessible, tangible control.

“Through our Agent architecture and MCP, we can connect our agents to a whole variety of sources and through our drupal.org ecosystem of modules and recipes, we can provide many great and thought-through Agents for people to try.”

Their AI agents aren’t generic either—they’re optimised for enhancing content creation in real ways.

“Whilst creating content, there will be a number of helpful AI agents that can help the content editor create more effective content, such as matching your content to your brand guidelines, finding other articles in your system to link to for SEO, or making sure your content is more accessible.”

When asked why Drupal’s open model is critical in a space dominated by locked-down systems, James and Catia point to trust, sovereignty, and transparency.

“AI is great at talking to your data or automating the things that matter in your life and organisation. Often, the places where it would be most useful are the places where the data is most private...”

However, open source alone isn’t enough; governance and usability are equally important.

“Even if the software is open source, if the code and the agentic workflows don’t make any sense to you, you still don’t have control over your processes and data.”

James and Catia say Drupal’s long-standing philosophy—empowering site-builders without requiring developers—makes it uniquely suited for AI adoption.

“Drupal has always empowered site-builders with no coding experience... We need this more than ever for AI.”

FreelyGive isn’t dabbling in AI — they’re all in. Two developers are working nearly full-time on open-source AI tools, and James himself is dedicating most of his time to the initiative.

“Alongside others in the Drupal AI Strategic Initiative, we at FreelyGive are going all in with AI. We have two developers working close to full time... I am dedicating almost all my time to AI.”

And this isn’t just theoretical work. Their sales pipeline is already focused on real AI projects, building a library of production use cases.

“The more use cases of AI in production we have, the more we can prove these open source tools in the real world.”

1xINTERNET: Leading the Charge on Drupal’s AI Strategy

At the AI Summit London, 1xINTERNET is doing more than just representing Drupal—it’s helping define its future in AI. With Baddý Sonja Breidert, CEO; James Tillotson, Growth Director for the UK and Ireland; and Paul Johnson, Business Development Manager, in attendance, the agency boasts deep leadership credentials: all three are makers and founders of the Drupal AI Initiative.

“We are there to raise awareness of Drupal and Drupal AI to the tech community and end users,”

they said.

“London is a big centre for digital in the UK and home to big government agencies, charities and public sector organisations, all of whom already use Drupal.”

The timing is no accident. Just a day before the summit, Dries Buytaert announced the formal launch of the Drupal AI Initiative, making this event the first public opportunity for global tech leaders to meet its core contributors face-to-face.

1xINTERNET is championing Drupal’s position as a trusted, open, and production-ready AI platform, underpinned by four key principles:

“AI-human collaboration, trustworthy governance, open-source flexibility, and community-driven innovation.”

They highlight real, current Drupal capabilities—not future promises—with more than 290 AI modules and integration with 21 AI providers, including OpenAI, Anthropic, Azure, Hugging Face, and more.

“Drupal AI is far from hype—use it today!”

They’re also addressing a major market gap: most businesses want AI, but don’t know how to implement it responsibly or effectively.

“Tool overload, vendor hype, ethical concerns, and lack of access to implementation knowledge are real challenges. Drupal’s AI strategy resolves these—comprehensively.”

To support that, the Drupal AI Academy is already live, offering webinars, training, and custom workshops to help organisations deploy AI that solves real problems.

And unlike platforms tacking on AI features, Drupal is building from the ground up.

Their use of the Model Context Protocol (MCP) — described as the “USB connector for AI”—shows Drupal’s flexibility as both an AI orchestrator and endpoint. MCP allows Drupal to integrate with productivity tools, messaging apps, ecommerce platforms, and more.

“Drupal obviously is uniquely positioned to serve as an MCP server due to its robust content management capabilities and modular structure.”

In practical terms, Drupal AI Agents can already draft compelling content, tailor messaging, adapt language and tone, suggest SEO improvements, and even generate event pages—all while aligning with brand guidelines.

“Campaigns, event promotion, and brand-specific pages can be developed more quickly... AI agents can analyse user behaviour and SEO data to improve content performance and audience targeting automatically.”

And it’s not just about convenience — it's about transparency, compliance, and control.

“Drupal’s open-source foundation provides true freedom of choice and ensures organisations are not bound to a single AI ecosystem.”

“The Drupal AI Strategy aims to provide a comprehensive trust infrastructure... approval workflows, audit trails, and compliance tools for responsible AI management.”

Unlike black-box AI platforms, Drupal’s human-in-the-loop approach ensures that every AI-generated change can be reviewed and approved—a non-negotiable requirement for government, healthcare, and other high-stakes sectors.

As for commitment? 1xINTERNET, like its fellow booth sponsors, isn’t just contributing code—they’re backing the initiative with real money and full-time staff.

“All agencies taking part in the AI Summit are Drupal AI Initiative Makers, meaning we have contributed $20,000 and committed to providing full-time staff to work on driving the strategy and roadmap forward.”

amazee.io: Powering AI with Data Sovereignty and Enterprise-Ready Infrastructure

At the AI Summit London, amazee.io is making the case that powerful AI doesn’t have to come at the cost of privacy. Represented by Lauren Morris and Henk Beld, the agency is focused on one of the most pressing concerns in AI adoption: data control.

This message isn’t limited to Drupal users — it’s aimed at any organisation navigating GDPR, HIPAA, or strict internal governance standards.

“Whether you're running Drupal or any other platform, the fundamental question remains the same: ‘Where is my data going, and who controls it?’”

amazee.io’s answer lies in its regional infrastructure approach, which allows clients to leverage AI without sending sensitive data to black-box environments or third-party clouds. They’re not just integrating AI—they’re architecting it to run securely, on terms organisations can trust.

Their work with Drupal is focused on embedding intelligence directly into content and compliance workflows—not as an add-on, but as a seamless part of the platform experience.

“We're making AI feel native, not bolted-on,” they said.

“Our approach with Drupal AI means content creators get smart suggestions right in their CK Editor, site visitors get contextual search results that understand intent, rather than just keywords, and compliance teams get automated content auditing without disrupting creative flow.”

The emphasis is on augmenting human judgment, not replacing it—helping people make better decisions in real time, without being pulled out of their flow.

For Lauren and Henk, this aligns perfectly with Drupal’s open, governance-first philosophy.

“Open source systems like Drupal promote flexibility, control, and transparency. When your government website needs to explain complex policies, or your healthcare platform serves vulnerable populations, you can't afford black-box AI making decisions that you can't audit or explain.”

amazee.io is supporting this vision not just ideologically, but technically—by building and maintaining infrastructure that enables production-grade, compliant AI for large organisations.

“We've created the bridge between Drupal's AI capabilities and enterprise requirements,” they explained. 

“Every customer we enable with compliant AI infrastructure strengthens the entire ecosystem's credibility.”

Their role isn’t just about running code—it’s about making Drupal’s AI-first vision operational at scale, and helping organisations deploy AI confidently in high-stakes, high-compliance environments.

Together, these agencies aren’t just showcasing Drupal at the AI Summit; they’re proving that open-source AI can be powerful, practical, and production-ready. The message is clear: Drupal is here, and it’s building AI on its own terms.