Konstantin Vashkevich

Head of marketing | SaaS | Outsourcing | B2B | Startups

Digital marketing manager with a holistic approach and specialization in paid advertising, web/product analytics. +4 years experience of working with global digital products and services. Full range of services: from implementing advertising to building a marketing team

Talks about #saasmarketing, #digitalmarketing, #marketingstrategy, #startupbusinesses, and #marketinganalytics

Poznań, Wielkopolskie, Poland

Seasoned global marketing manager with both management and hands-on experience. My areas of professional interest include B2B, SaaS, outsourcing, and software.

My skill stack:
🔸 ABM-marketing: implementing from scratch or working with the existing model;
🔸 PPC-management (Google, Facebook, LinkedIn, Bing, Baidu Ads, Twitter, Pinterest, Quora, Reddit Ads),
🔸 web-analytics, product, sales-marketing analytics,
🔸 building the custom systems of reporting between different departments somehow connected with Marketing (Sales, Product, Support);
🔸 CRO;
🔸 SEO;
🔸 global marketing team building and management.

My technological stack:
🔸 Google products: Google Analytics, Google Tag Manager, Google Data Studio (Looker), BigQuery;
🔸 Databases: SQL;
🔸 Front-end web programming: HTML/CSS,
🔸 CMS and Landing page building: WordPress, Drupal, custom or cloud solutions;
🔸 CMR: Hubspot, Salesforce;
🔸 Marketing automation: Hubspot, Zapier;
🔸 Product analysis: Amplitude, Mixpanel;
🔸 ABM-marketing: Bombora, Leadfeeder;
🔸 CRO: Hotjar.

While working with stakeholders I don't focus on specific tools or traditional solutions, but create a tailored strategy based on a particular goal or problem.

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