Essential Drupal SEO Strategies to Improve Google Rankings

SEO spelled out on wooden blocks
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Andrea Corda, founder of GeoNovation, shared a blog post on LinkedIn discussing effective SEO strategies for Drupal websites in a competitive digital landscape. The post highlights how businesses, government agencies, and media organizations need strong search engine optimization (SEO) to enhance visibility and credibility. Andrea emphasizes that Drupal offers powerful tools for SEO but requires strategic implementation to achieve high rankings. Key recommendations include optimizing URLs with Pathauto, improving metadata with the Metatag module, enhancing site speed through caching and compression, and using structured data for rich snippets. 

The post also stresses the importance of mobile optimization, HTTPS security, internal linking, and high-quality content that aligns with Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) principles. Additionally, social media integration and continuous SEO monitoring are suggested for sustained performance. The article connects SEO with digital influence, noting how search rankings impact public perception, business success, and online authority, particularly in an era of misinformation and content moderation debates.

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