Jay Callicott Launches NextAgency, an AI-Focused Digital Product Company

A new AI-focused agency, NextAgency, has officially launched under the direction of its founder, Jay Callicott, who has long aimed to establish a dedicated agency brand. The new website, nextagency.io, marks the start of a business centred on artificial intelligence, offering services and developing AI-powered products.

NextAgency enters the market with two initial offerings: DrupalX and PressX. While specific product details have not been disclosed, both are positioned under the agency’s broader goal of delivering AI-enhanced tools for digital platforms. More products are currently in development, including SaaS-style solutions built around AI applications.

One feature highlighted at launch is a custom GPT interface. Unlike traditional search functions, the tool offers a conversational experience designed to help users navigate websites and access content through natural language interactions. The aim is to create a more adaptive and intuitive browsing model that responds to user queries in real-time.

According to Jay, the custom GPT feature represents a step toward rethinking how users engage with digital interfaces—moving away from static navigation structures and toward AI-driven dialogue systems.

The launch of NextAgency reflects a growing trend of small, independent ventures entering the AI market with product-first strategies. While the company’s long-term roadmap remains under wraps, the focus appears to be on building practical tools that leverage generative AI capabilities in a user-facing way.

Visitors to the site are encouraged to explore and provide feedback. Jay has stated that user input will play a role in shaping future iterations of both the interface and the agency’s product lineup.