Five Signs a Website Requires Redesign, With Guidance on Building a Business Case

Website decline is typically gradual rather than sudden, emerging as usability issues, outdated workflows, and compliance gaps accumulate over time. In a blog post published on 10 March 2026, Todd Coen outlines how organisations can identify when their websites no longer support user needs or operational goals.

The article identifies several recurring indicators. Poor mobile usability, including slow load times and difficult navigation, can lead to user drop-off as mobile traffic grows. Sites that fail to support core user tasks such as payments or registrations shift demand to offline channels, increasing operational overhead. Content management limitations further compound the issue, particularly when teams cannot update information without developer intervention, resulting in outdated or duplicated content.

Coen also highlights rising compliance and platform constraints as structural drivers for redesign. Accessibility requirements, privacy regulations, and security expectations are increasing, while aging platforms often limit integrations, multilingual support, and future scalability. The article argues that redesign decisions should be tied to measurable outcomes such as user satisfaction and operational efficiency, with organisations encouraged to quantify the cost of inaction and approach redesign as a strategic investment rather than a visual update.