Strategic initiatives have been an integral part of Drupal’s growth as an open source project. Their goal is to solve impactful problems and foster continuous innovation through collaboration. They now have their own unique logos.

Why logos for the initiatives

One of the goals of the marketing team for the Promote Drupal initiative was to build excitement among the community about the initiatives. This means more involvement and contributions that can help push the strategic initiatives to the finish line faster.

Logos are memorable and create a long lasting impression and having a logo will give the community a visual identity that triggers a positive recall of what the initiative represents and how it makes them feel. Undoubtedly, the logos also serve as a great marketing asset for prints, presentations, cons and events, website, shirts, stickers and more.

Designing the Logos

Every logo tells a story behind the initiative. And the leads of each initiative gave their opinion on the logo design. A questionnaire survey was sent out in which they shared their opinions regarding the initiative, what it meant to them, what they hoped it would accomplish, etc.

Based on the responses received a design brief was designed that included the goals and logo ideas of each initiative. Then community members and product designers like Vinicius Custodio, who immediately commenced working on turning the ideas into reality collaborated to give these amazing logos.

Automatic Updates Initiative

The automatic updates Drupal logo signifies a constant and automatically updating project. It needed to express that automatic updates will make life easier for Drupal site owners. 

Drupal 10 Readiness Initiative

The logo ensures Drupal's longevity with updated components and a slimmed down core system. It represents the future of the web with a feeling of modern, fresh and cleaned up.

Decoupled Menus Initiative

The logo communicates the decoupled nature of the work and also ideally sets a pattern for logos for future decoupled initiatives. It also elegantly represents Drupal and the menu icon. 

Easy Out Of The Box Initiative

The logo emphasizes the “easy” part of Easy out of the box initiative. The brand new drop emerging out of the box represents ease, modernity and empowerment from the moment Drupal is installed.

GitLab Acceleration Initiative

The  logo is a perfect blend of the Drupal drop and the GitLab log.

Olivero - New Frontend Theme Initiative

Olivero is a minimal but practical theme for Drupal. The idea behind the logo was to highlight its simplicity with clean shapes and clear typography. It needed to look modern, friendly and represent accessibility.

Project Browser Initiative

Project browser works like an app store for Drupal. The idea behind the logo was to skin the Drupal drop logo as a download button.

What are your thoughts on the logos? Let us know in the comments below.

Source: