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About the Author

Kath Pay is an Email Marketing Consultant, Tutor, and #1 International Bestselling Author of Holistic Email Marketing: A Practical Philosophy to Revolutionise Your Business and Delight Your Customers. She is the founder of Holistic Email Marketing, a consultancy that helps brands worldwide elevate performance through strategy, deliverability, and testing, and the creator of the Holistic Email Academy, which provides in-depth, CPD-accredited training for marketers at every level.