A communications Playbook to grow your agency

 In this session, with presenters Jeffrey McGuire and Tray Evans, will show you what content you need and how to structure it to make a positive impact on your business. You’ll leave this session with a structure and methodology to help see your site in a new light and where you might help it help you.

 Improve Sales Flow: Back up any sales pitch or conversation with authoritative links and resources on your website. Help prospects self-qualify and be closer to a sale when they contact you.

- Strategic Awareness of your Brand as Expert and Authority: Become the helpful advisor, thought leader, and source of knowledge in solving people’s challenges and helping them meet their needs and goals.

-Improved Search Results: Google explicitly says content quality matters, and that they define quality content based on expertise, authority, and trust.

- Connect with Leads: People looking for an agency partner are looking to solve a challenge or a problem. Reach your audience with your help when and where they express those needs.

You’ll leave this session with a structure and methodology (and handouts and templates and checklists!) to help see your site in a new light and where you might help it help you.