Content Strategy Best Practices

Course Description

Is your audience engaging with the content on your website? Get ahead of the game by learning how to create, mobilize, and govern content that is user-centric, engaging, and accessible for your audiences.

This course will give you hands-on experience incorporating best practices for content creation, governance, and strategy into your new or existing website. We'll guide you through the basics, common issues and teach you how to ideate, create, plan, implement, and deploy high-quality content to leverage your site’s traffic and user engagement.

Learning Objectives

You'll have exercises to complete between live sessions, access to a Slack channel and a one-on-one session to help you out.

• Content strategy fundamentals and key terms 
• Criteria and methods to assess and optimize your content and its organization
• Applicable strategies to develop and test information architecture and content models
• Content governance crafting, planning, and implementation for the long run 
• Best practices for well-written and accessible content