Versantus Implements Drupal Multisite for Mayfield and Audley Villages Websites

Versantus implemented a Drupal multisite architecture to power both Mayfield Villages and Audley Villages websites from a shared codebase while preserving each brand’s distinct design. The solution gave the marketing team a flexible page builder, a shared media library, AI-based image tagging for accessibility, and advanced form tools. Salesforce CRM integration and custom lead-capture components connected site interactions directly to sales workflows. Editors maintain full control over content without additional developer support.

A comprehensive SEO audit identified high-traffic pages and target keywords. Versantus applied schema markup, optimized headings, and set up 301 redirects to protect search rankings during the rebuild. Since the March 2024 launch, Mayfield’s site traffic has grown by 20.4 percent and top-page conversion rates exceed 93 percent. The multisite approach reduced development and maintenance costs by reusing security, performance, and feature upgrades across both sites. Versantus continues to enhance personalization, site performance, and AI-driven search capabilities.