The state of company-centric Mautic usage: What's new in Account Based Marketing?
6 Nov 2025, 11:00 am (UTC)
60 Minutes
Speakers
What's new in "Account Based Marketing", i.e. in Mautic's the company-centric capabilities?
This talk will demonstrate the latest enhancements in the Mautic ABM plugins, as well as in company detection (from anonymous users) with floodlight.
And moreover, we'll discuss real-life experiences and best practices, like "what is a ABM good process in Mautic?" but also "how can I act on these new insights?"