Lazy Brain, Smart Marketing: Psychology in Email

Most buying decisions aren’t made with logic — they’re made by the “lazy brain.” This session reveals how to tap into fast, unconscious decision-making with practical psychology. You’ll explore four powerful cognitive biases — the Endowment Effect, Attentional Bias, the IKEA Effect, and Default Bias — and see how they shape the way people read and react to email. With real-world applications across subject lines, CTAs, and automation flows, you’ll leave knowing how to craft smarter, more persuasive campaigns that drive action while maintaining trust.