BurdaForward

BurdaForward is a digital company that publishes various journalistic platforms, including FOCUS Online, CHIP, Finance100, Huffington Post, NetMoms, and The Weather Channel. These platforms cater to specific audience interests and are well-regarded in their respective fields. For instance, FOCUS Online is a leading news website in Germany, while CHIP focuses on computer and digital services.

The company operates its own advertising unit, reaching approximately 33 million unique users, which represents about 60 percent of internet users in Germany. BurdaForward prioritizes user experience across its platforms, employing skilled journalists, developers, communication experts, and digital strategists to meet user needs. The company engages in ongoing communication with its audience, utilizing in-house user testing and regular surveys to gather feedback.

In digital marketing, BurdaForward emphasizes user-friendly advertising that provides real value, moving away from traditional banner ads. Their approach includes native advertising that aligns with user interests, allowing for meaningful interaction through content that users can like or share. This is supported by a dedicated content team and expertise in storytelling, ensuring that advertising ideas resonate with the audience.

BurdaForward is part of Hubert Burda Media, with Oliver Eckert serving as the Chief Executive Officer and a team of co-directors overseeing its operations.