Ideas Garage | EDG Group

  • Garaje de Ideas is a multidisciplinary agency specializing in Design, Data, Technology, and Growth, with a strong people-centered approach
  • We collaborate across the entire value creation process, using insights from design, data analysis, growth strategies, and tech to drive transformative change.
  • Emphasis on empathy and user-centricity—we transition from vendor to partner through close collaboration
  • Offer an End-to-End service covering strategy, concept, design, development, optimization, and growth
  • Our team is multidisciplinary and diverse, committed to excellence in every engagement .

 

  • Design
    • Conduct user and business research to craft digital products and services that are strategically sound, flexible, accessible, and emotionally engaging.
    • Aim to create products that delight users, drive conversions, build loyalty, and deliver value
  • Technology
    • Garaje Tech comprises specialists in architecture, frontend, backend, mobile, DXP, e-commerce, cloud, QA, and more
    • We provide tailored, client-specific solutions, adapting to existing systems and needs .
    • Offer flexible engagements: from short-term support and full-time in‑house roles to 24/7 on‑call maintenance
  • Data
    • Treat data as a core discipline throughout design and development.
    • Build foundations in data collection, KPI setting, analytics, BI dashboards, visualization, personalization, CRO, A/B testing, and Big Data frameworks
    • The ambition: enhance UX, conversion, cost-efficiency, and informed decision-making .
  • Growth
    • We develop dynamic, holistic growth strategies—combining brand alignment, audience insights, CRO, experimentation, analysis, and funnel optimization
    • Focus on qualitative growth through empathy-driven campaigns that spark engagement with qualified traffic, not vanity metrics
    • Cover all growth phases: audits (BOOOST®), A/B testing, funnel definition, lead acquisition, SEO/SEA, analytics/tagging, attribution modeling, and in-house growth teams
  • Empathy is central: we become genuine partners, creating long-term collaboration
  • We bring a proprietary process from strategic design to delivery, developed by designers
  • Offer true end‑to‑end capability, from business strategy and concept to full implementation
  • Our team’s multidisciplinary excellence ensures top-tier support across all project phases
  • Founded in 2015, now over 200–500 professionals strong operating across Madrid, Barcelona, Málaga—and backed by French group EDG via acquisition in 2024
  • Client mix includes Vodafone, BBVA, Repsol, Endesa, IKEA, Santander, Adeslas, SharkNinja, and others