Matt Robison’s Centarro post compares B2B and B2C eCommerce across sales cycles, pricing, payment, logistics and organisational account structures. The article argues that many businesses now need to support both consumer and business commerce from the same platform, especially as manufacturers, distributors, wholesalers and direct-to-consumer brands expand into mixed sales models. It presents Drupal Commerce as a Drupal-based option for serving retail shoppers, wholesale buyers, institutional purchasers and B2B2C operations through one adaptable commerce framework.
...more