Digital Marketing

ImageX has published an educational guide aimed at helping non-technical users navigate the terminology commonly encountered when working with Drupal websites. The article explains acronyms spanning content management, infrastructure, security, privacy and digital marketing, presenting them as building blocks for understanding how modern websites operate. ...more

A blog post by 1xINTERNET examines how AI-generated search results are reducing click-through rates and changing user behaviour. Drawing on multiple industry studies, it argues that search engines are increasingly becoming the endpoint rather than a gateway. The shift is pushing marketing strategies away from traffic acquisition toward visibility and citation within AI-generated answers. ...more

A session at EvolveDigital Toronto 2026 examined how AI-driven search is changing brand visibility and content discovery. Justin Cook discussed the shift from link-based rankings to retrieval-based answer systems and addressed assumptions around LLM optimisation. A recording of the session is now available. ...more

A blog post by Priyanka Phukan for Specbee examines how AI systems are changing search visibility by prioritising content selection over traditional ranking. The article outlines how clarity, structure, and credibility influence whether content is used in AI-generated answers. It introduces AI SEO as an approach focused on making content usable for machine-generated responses. ...more

Mautic World Conference 2026 has opened sponsorship packages for its 4–5 November event in London, targeting organisations in the marketing automation space. The event is expected to host around 200 attendees, with a majority in senior roles, and offers tiered sponsorship options ranging from branding placements to exhibition booths. ...more

In this latest guide from ImageX, discover how to transform your Drupal website into a search‑engine‑friendly platform. Covering real‑time content analysis, sitemap generation, clean URLs, structured data and more, this playbook gives you the tools to make your story heard. ...more

AI hasn’t killed SEO—it’s transformed it. In this Cheppers blog, CTO Bálint Pekker explains how AI-driven search summaries are reshaping visibility for Drupal sites, and why structured content, schema markup, and fresh authoritative content are now the keys to being cited by AI systems. ...more

Margub Alam shares a detailed guide on implementing TikTok Pixel and Conversion API for Drupal-based e-commerce platforms. The post outlines client-side and server-side setup steps, code examples, and best practices for achieving reliable event tracking, improved attribution, and enhanced marketing performance. ...more

B-Works outlines how AI integrations in Drupal can boost marketing efficiency, personalise user experiences, automate tasks, and accelerate sales cycles. The post also highlights practical examples and long-term strategies for sustainable digital growth. ...more

Binaryworks outlines how Drupal CMS 2.0’s Experience Builder enables low-code content creation, drag-and-drop editing, and real-time updates for content teams across industries. ...more

Specbee explains its decision to switch from Google Analytics 4 (GA4) to Matomo, citing GA4's complexities in event-based tracking and interface usability. This post offers a step-by-step guide on setting up Matomo in Drupal, highlighting its customizable, privacy-focused features. ...more

Join industry professionals on August 27 in New York City for a focused discussion on Drupal, digital marketing, and communications. Organized by Evolving Web, this meetup is a prelude to the upcoming EvolveDrupal NYC summit in September. ...more