Mark Wakelin Advises Strategic Considerations for AI Implementation in Businesses

Staff Reporter

Mark Wakelin, EVP of Global Professional Services at Salesforce, emphasizes the crucial strategic considerations for businesses embarking on artificial intelligence (AI) implementation. Wakelin underscores the necessity for clear business goals and understanding where AI can add value. He advocates for a disciplined approach to justifying AI implementation, prioritizing trust, and addressing concerns about data security, privacy, and ethical use of AI.

Furthermore, he introduces the Salesforce Professional Services AI Coach program, highlighting the significance of evaluating an organization's readiness for AI. According to Wakelin, comprehensive evaluation and preparation and leveraging human expertise are paramount for successfully adopting AI technologies.

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Source Reference

Title

What Should Be First on Your Company’s AI Agenda?

Byline

Mark Wakelin

Date of Publication

02 January 2024

URL

https://www.salesforce.com/blog/ai-implementation/

Disclosure: This content is produced with the assistance of AI.

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