Integrating Google Tag Manager with Drupal Websites


The blog post by Volacci, authored by Ben Finklea, details the complexities and advantages of integrating Google Tag Manager (GTM) with Drupal websites, highlighting its superior flexibility and power over Google Analytics (GA4) alone. Finklea outlines the step-by-step process for installation, from Google account setup to module configuration, while cautioning against the simultaneous use of GTM and GA4 modules to prevent analytics distortion. 

Additionally, the piece covers the integration of Google Analytics and Google Search Console into GTM, aimed at enhancing site tracking and ad campaign ROI calculations. Finklea emphasizes the importance of testing the installation and offers support for advanced GTM setups, ensuring readers are equipped to improve their website's analytics and tracking capabilities.

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