Choosing Between CMS and DXP in EduTech
Within the education industry, both Content Management Systems (CMS) and Digital Experience Platforms (DXP) hold significant roles in managing and delivering digital content. Despite sharing many features, the overlap between CMS and DXP has complicated decision-making for marketers and IT professionals. This convergence often perplexes individuals, making it challenging to discern which platform to use and the benefits of each. However, both CMS and DXP hold significant places in MarTech and higher education, and costly and complex DXP-first platforms are not always necessary for achieving scale.
A blog post from CMS Critic elucidates the key differences and advantages of both tools, proposing a fully open DXP approach utilizing Drupal CMS with a composable MarTech architecture. The post suggests that organizations need not choose between a CMS and a DXP platform; instead, they can gradually integrate DXP features onto a Drupal CMS base. Shifting from a monolithic to a decoupled system, this approach facilitates smoother scalability, upgrades, and time-to-market advantages for IT professionals.
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