Drupal Starshot: A New Strategy for Marketers

Dries Buytaert recently shared an exciting blog post titled "Introducing Drupal Starshot's Product Strategy." The first version of this strategy aims to enhance Drupal's appeal to mid-market marketers by offering built-in marketing best practices, intuitive tools, and AI-driven site-building features, all while leveraging the strengths of Drupal Core. 

Developed collaboratively by the Drupal Starshot leadership team, Advisory Council, and Core Committers and validated by marketers, this strategy seeks to broaden Drupal's reach and adoption. 

Drupal Starshot, a temporary initiative name, focuses on empowering marketers and expanding Drupal's market presence, targeting projects with budgets between $30,000 and $120,000 USD. It aims to make Drupal the gold standard for marketers by prioritizing ease of use, flexibility, smart defaults, and robust integrations. 

Notable features include AI-assisted tools, sophisticated content modeling, and efficient content reuse, ensuring that ambitious marketers can scale their sites without technical limitations. While Drupal Starshot targets marketers, Drupal Core continues to serve developers and technical users, with complementary product strategies forming a comprehensive vision for Drupal. 

The product strategy document, available as a PDF, invites feedback and encourages contributions from the Drupal community. This strategy underscores Drupal's commitment to extensibility, scalability, security, accessibility, and multilingual support, aiming to solidify its position as a leading CMS and champion an open web.