SEO in 2025: AI Disrupts Search, GEO Takes the Lead

Staff Reporter

Search engine optimization is entering a new era. In 2025, AI tools like ChatGPT and Google’s AI overviews are transforming how users discover content. A recent Optasy blog highlights the rise of Generative Engine Optimization (GEO), which focuses on optimizing content for AI-generated results rather than traditional search rankings alone.

Organic clicks are dropping as AI summaries and SERP features dominate. To stay visible, businesses must focus on building strong brand recognition, optimizing for natural language processing (NLP), and creating content that aligns with AI answer formats.

The report emphasizes the need for dual SEO strategies: one targeting informational queries, and another focused on converting ready-to-buy users. Visual and local SEO, digital PR, and voice search optimization are also gaining traction.

In short, SEO is no longer just about Google. It's about being discoverable wherever users search—including AI platforms. The game has changed.

Source Reference

Title

SEO Trends to Watch in 2025: What’s Changing?

Byline

Nazanin Ghasemi

Date of Publication

28 March 2025

Organization

Optasy

SEO

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