Improving Digital Accessibility for Inclusive Web Experiences

Dexa shared a blog post by Samantha Ramires on the importance of digital accessibility in building inclusive experiences. Samantha explains that digital accessibility ensures all users, including those with physical, sensory, or cognitive disabilities, can access and interact with digital content seamlessly. She emphasises that accessibility strengthens brand reputation, extends market reach, and fulfils a fundamental human right, especially given that a significant portion of the population faces accessibility challenges.

The article highlights relevant regulations, including Brazil’s Law No. 13.146/2015 and the Electronic Government Accessibility Model (eMAG), and connects them with international standards like the Web Content Accessibility Guidelines (WCAG) 2.2. Samantha also details practical steps for implementing accessibility, such as using semantic HTML, ensuring keyboard navigation, providing alternative text for media, and designing adaptable content across devices.

Samantha concludes by stating that accessibility must be considered from the early stages of digital product development to avoid rework, reduce legal risks, and deliver better business outcomes. She urges companies to prioritise accessibility not only as a compliance measure but as a core element of their digital strategies.