BEE Hotel Introduces Guest Message Tokens for Automated Personalized Communication

Augusto Fagioli, creator of the BEE Hotel Drupal distribution, has announced the rollout of Guest Message Tokens, a new feature designed to help hoteliers deliver fully personalized guest communication without added manual effort. This enhancement allows messages to dynamically include guest-specific details using simple token placeholders, making personalized messaging scalable and efficient.

The tokens, such as `{{Guest_Name}}`, `{{Reservation_Date}}`, `{{Loyalty_Tier}}`, and `{{Special_Occasion}}`, enable automated communication that still feels personal and relevant. Hoteliers can now greet returning guests by name, highlight loyalty status, acknowledge birthdays, and confirm reservation details in a single, streamlined workflow. The feature aims to improve guest satisfaction, reduce staff workload, and increase message engagement rates.

This update is part of the broader BEE Hotel project, a comprehensive open-source hospitality management system built on Drupal. BEE Hotel includes modules for dynamic pricing through customizable price alterators, personalized post-sale guest pages, booking engine tools, and integration with major platforms like Google Hotels, Airbnb, and Booking.com. It also features user behavior tracking and channel management tools that help hotel operators optimize revenue and reduce reliance on third-party systems.

Fagioli.biz, the company behind BEE Hotel, positions the platform as a fee-free, scalable alternative for hotels, B&Bs, and vacation rentals seeking more control over their operations and customer relationships. The project emphasizes direct booking, cost-effective setup, and extensibility for developers and site administrators.

To learn more about Guest Message Tokens or explore the full feature set of BEE Hotel, visit https://www.drupal.org/project/bee_hotel