Upcoming Zoocha Webinar Showcases Global Touring’s Drupal Success

Staff Reporter

Global Touring has recorded a 120 percent increase in booking conversions following the unification of its three brand platforms into a single Drupal-based digital estate, designed and implemented by UK-based agency Zoocha.

The results of this transformation will be the focus of an upcoming webinar hosted by Zoocha on 29 January 2026 at 19:30 IST. The event will explain how a shared codebase and modular design system enabled long-term scalability, improved editorial workflows and significantly enhanced user experience across all brand sites.

Flexible payment options, user-centred checkout flows and high-impact visual media were key to the conversion increase. These features are managed through a unified Drupal editor, allowing Global Touring’s teams to efficiently operate multiple sites from a single platform without compromising brand autonomy.

Speakers include George Shuttlewood, chief marketing officer at Global Touring, and Ben Le Foe, website delivery manager at the company. They will be joined by Hannah McDermott, delivery director at Zoocha, and Amanda Glasgow, creative director at Zoocha.

The project addressed long-standing challenges tied to managing separate platforms for each brand. By consolidating infrastructure while preserving user experience design flexibility, Zoocha helped Global Touring reduce operational overhead and establish a foundation for future growth.

Zoocha

Webinar

Design System

Drupal

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