Brandcode Case Study Traces RWU Rebrand and Drupal 11 Platform

A planned website relaunch at Ravensburg-Weingarten University of Applied Sciences became a broader rebrand and Drupal platform project. According to Brandcode’s case study, the university was facing falling enrolment, stronger competition for prospective students, and an inconsistent public image. Around 3,600 students, staff members, and professors contributed to a multi-week open-space process before the university moved forward with the RWU brand.

The case study frames RWU as an internationally usable acronym and connects the university’s visual identity to regional history through its lion symbol. It says the project produced a new corporate design, brand system, and website, and notes that the strategy and design work received a German Design Award in 2020. Brandcode presents the branding phase as groundwork for later changes to university communications, department vi sibility, and research presentation.

The digital platform was built on Drupal with a multisite architecture covering the main university site, internal communications, research websites, and the Student Union’s website. Brandcode says the platform now runs on Drupal 11 and supports more than 40 editors through structured content types, reusable building blocks, shared components, and content governance. The case study reports stronger visibility and identification for RWU, but it does not provide quantitative metrics for those outcomes.