Your website is your main window to the world, and its user experience (UX) could be the key difference between users finding the information and services they need or moving on to the next option. Optimizing your site’s UX starts with user research and integration into user-centric designs.

This course will give you a hands-on introduction to UX and usability principles to assess and improve your site’s usability. We'll guide you through the basics of UX theory, help you understand how to listen to your users’ needs, translate a concept into a prototype, and conduct user testing to validate your findings.