Kirsi Vatanen

I am a highly motivated marketing and employer branding professional with strong analytical skills. Several years of working experience in B2B marketing from strategic planning and market analysis to planning and executing campaigns and event marketing. You name it, and I’ll make it happen!

Specialties: 
B2B marketing, growth/inbound marketing, and strategic marketing planning
Content creation, marketing automation (Mautic, HubSpot, Marketing Cloud, Eloqua), and lead generation campaigns
Monitoring, reporting, and performance analytics (Google Ads, Google Analytics, Matomo Analytics)
Account-based marketing (ABM) for prospects and key customers
AI and Miro for ideation and planning
Canva for daily marketing material production
Social media - not just a passion, but a powerful business tool
Creating memorable events that leave a lasting impression

Employer branding is close to my heart - I’m always learning more about how to build strong and authentic workplace brands.

I’m a hands-on professional who thrives on getting things done, even under tight deadlines. My goal? To drive real value for customers and sales.