Adaptive Insights

Adaptive Insights is a leading provider of cloud-based software that modernizes business planning. By enabling organizations of all sizes to respond to changing business conditions with confidence and agility, we transform business planning into a strategic and competitive advantage.

We were founded in 2003 by Rob Hull, a chief financial officer frustrated with the inherent difficulty, complexity and resource intensity of corporate planning. From day one, we focused on enabling companies and teams to better manage their planning processes with an easy-to-use cloud solution. And, because everybody plans in an organization, we expanded our offerings beyond finance.

Today, Adaptive Insights offers the Business Planning Cloud, which enables comprehensive planning for finance, planning for sales and functional planning, such as CRM, HR, project planning, and more. Our easy and powerful solution can meet the needs of everybody in an organization that plans. And integrate those plans on a single platform, providing a comprehensive view of the business.

That’s why more than 3,800 customers worldwide have modernized their planning with the Business Planning Cloud.