James McDermott

Lytics customer data platform enables marketers to build personalized digital experiences and 1-to-1 marketing campaigns by focusing on behavioral data and combining it with our advanced data science and machine learning decision engine. In a world where brands need to compete with Amazon, Netflix, and Spotify, Lytics help them thrive.Craft highly personalized experiences based on behavior and intent, not just demographics.With Lytics Decision Engine — a data activation tool built for marketers — easily unlock the deep, actionable customer insights needed to drive 1:1 marketing ex...