Yulia Popova

Product and content strategist with 10+ years building narratives that create market position and drive pipeline in B2B SaaS. Deep experience across PMM, brand strategy, integrated campaigns, thought leadership, and full content lifecycle, from flagship original research to SEO and AIO programs to executive positioning. Early career in professional journalism (BBC, NYT, LA Times) sharpened the ability to translate complex products into clear, compelling stories that reach senior decision-makers at scale.