Personalisation

Shefali Shetty and Michael Weaver of Specbee offers a step-by-step guide to personalizing digital marketing strategies using user segments. Learn how to define segments, identify user actions, and deliver tailored content for improved engagement. ...more

Kelly Jacobs and Rob Loach explore how personalized content on Drupal and WordPress sites, using Edge Integrations co-developed with Pantheon, can significantly improve user engagement. Organizations can deliver relevant information quickly by tailoring content to user preferences and location, increasing conversions and enhancing user experience. ...more

Kashyap Rai from Specbee discusses using Drupal to create personalized web experiences through CRM integration, e-commerce platforms, and UTM tags. Learn practical methods for enhancing user engagement and driving revenue growth. ...more

Youwe Agency has transformed Booking.com’s accommodation-partner websites into a single platform, Partner Hub, using Drupal 10. This integration enhances user experience and business operations, supporting multiple languages and advanced personalization features. ...more

Join Pantheon at DrupalCon Portland this May for a glimpse into their latest technological advancements and partnership with Lytics. Don’t miss their featured session on leveraging customer data for enhanced business strategies. ...more

Discover how TGA's personalized website experience, showcased by Morpht, enriches user satisfaction and engagement, optimizing information access and service interactions. Gain insights into the art of balancing personalization with privacy and generalization. ...more