Marketing is no longer about creating and managing online campaigns; it has now transformed into the art of storytelling. Storytelling is an essential skill for marketers to create a one-of-a-kind digital experience for the customers. But marketing isn’t just limited to writing, managing, and publishing multimedia content. It also includes engaging customers, increasing ROI, aligning marketing and sales goals, analyzing performance, and focusing on online activities to increase their web traffic. 

Drupal, an open-source platform, helps perform all these tasks with ease. It has helped corporations, healthcare, government, and more sectors create robust strategic digital experience platforms. Its powerful features and ease of use make it a perfect match for marketers.

This article will discuss a list of marketing tools that you can use with your Drupal website.

Top Marketing Tools to use with Drupal

1. HubSpot

HubSpot is one of the most widely used inbound marketing software platforms. It will help you attract and convert visitors and close customers. It offers a wide range of marketing automation tools like marketing hub and lead generation. HubSpot lets you collect leads generated from your landing pages or Webforms and create content to be displayed on Drupal's front end. You can easily integrate HubSpot with the Drupal website using the HubSpot Drupal Module.

2. Google Analytics

Google Analytics is powerful website analytics, performance monitoring, and marketing tool that will help you keep track of multiple statistics on your website. You can use it to determine traffic source and size, the current number of users, new sign-ups, and user behavior for the week, month, or year. It also provides domain, User ID and message tracking, custom code snippets, search system, and Adsense support. You can easily add a web statistics tracking system to your Drupal website with the Google Analytics module.

3. MailChimp

As a popular email automation platform, MailChimp will allow you to create custom email campaigns, schedule automated emails, create sign-up forms, generate reports and track customer behavior and activity for the Drupal website. It will also enable you to create a mailing list based on specific preferred triggers. You can integrate this tool through the MailChimp module and use the tool to track and generate a list of website visitors or users. You can also integrate with MailChimp E-commerce for personalized email marketing campaigns to optimize your online store sales.

4. Mautic

Mautic, open-source marketing automation acquired by Acquia, offers email marketing, visitor tracking, content customization, and multi-channel communications and campaign management. It will enable you to collect and track website contacts. To use this tool, you need to integrate the Webform Mautic module. This will add a Mautic handler to the Webform and collect data in the Mautic List.

5. Crazy Egg

Crazy Egg is a heat map service that will generate heat maps for your site to show where the visitors spend most of their time. You can also see where your visitors are scrolling and where they are clicking the most. Crazy Egg Drupal module will give you access to various reporting formats that indicate users' online behavior. You can make the required changes and offer visitors a better digital experience.

6. Marketo MA

Marketo is a popular marketing automation tool that allows lead tracking and nurturing, analytics, social marketing, advertisements, personalization, automated campaigns, and more. This tool uses an account-based marketing approach and will help add tracking capabilities to your website. The Marketo MA module will enable you to capture lead data during form submission and add Marketo Munchkin tracking code and API.

This list consists of a few marketing tools that you can use with your Drupal website. There are many such tools that you can add to improve your marketing strategy or to help track the progress of your current marketing strategy. Some of the tools include LoopFuse, SalesForce, SilverPop, and Drip. 

The list of tools and modules offered by Drupal is endless, but which marketing tool do you prefer, and how does it help you achieve your marketing goals?

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