Acquia Webinar on Customer Data Platform


Acquia is hosting a Webinar on 'No More Customer Data Blind Spots: The Power Of Customer Data Platform'. In this Webinar, David Donatelli, Lead Solutions Engineer for Acquia Customer Data Platform, will give an overview of the Acquia Customer Data Platform and answer Live Questions. The time and date of the webinar will be

  • 02.00 pm EST on 2022 December 15 Thursday at Boston, MA, USA or
  • 07.00 pm GMT on 2022 December 15 Thursday at London, UK or
  • 00.30 am IST on 2022 December 16, Friday at Mumbai, India or
  • 06.00 am ACT on 2022 December 16, Friday at Canberra, Australia  

For brands to create customer journeys that delight and captivate, it is crucial to listen to and learn from consumers. Yet, with so many data points scattered across digital channels, it can be a struggle to know if you’ve got the right data and then turn that data into action. And while marketers used to depend on tools like CRMs, DMPs and data lakes to manage their data, many of these solutions lock data up in silos and fall short of delivering a truly holistic view of the customer. Therefore CDP can help you get your customer data in one place and build insights that power marketing strategies and level up the customer experience.

Tune in to learn how Customer Data Platforms drive revenue, boost profitability and increase lifetime value for brands. It helps you to unify and understand Data as well as orchestrate data across the entire business ecosystem while many CDPs fall short of one or more of these areas, Acquia CDP executes and delivers maximum values across your organization. It takes standard data injunction to the next level by providing comprehensive identity resolution that results in a Golden Customer Record that unifies transactions, events and profile data from both digital and physical systems. 

What's Covered?

  • Understanding Customers Buying Behaviours
  • Cleansing and standardizing data across all sources
  • Segmenting customers intelligently
  • Automating engagement based on Machine Learning

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