Know More About the Google Tag Module

Staff Reporter

A guide published by Volacci focuses on the Google Tag Manager (GTM) module for Drupal. It highlights the benefits and features of using GTM to manage and deploy various tracking codes and tags on a Drupal website. The module is created by Jim Berry. According to the article, the GTM module allows users to easily integrate GTM into their Drupal site without the need for manual code implementation.

The article explains the step-by-step process of installing and configuring the GTM module on a Drupal site, including creating a GTM account and container. It also discusses the advantages of using GTM, such as improved website performance, simplified tag management, and the ability to track user interactions and conversions.

Furthermore, the article provides insights into the different types of tags that can be implemented using GTM, including Google Analytics, Facebook Pixel, and other third-party tracking codes. It concludes by highlighting the flexibility and efficiency that the GTM module brings to Drupal websites, making it a valuable tool for SEO and marketing professionals. Click here to read the article.

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