Acquia Acquires Widen Digital Asset Management

Nisha Oommen

Widen, cloud-based digital asset management and product information management (PIM) software company has been bought by Acquia. With this acquisition, Acquia is improving on its Digital Experience Platform image. The acquisition was announced in a press release by Acquia on September 8, 2021.

Widen, a privately held American business in Madison, Wisconsin was founded by Emily & Arthur Widen in 1948.

With this acquisition, Acquia adds to its services Digital Asset Management (scalable enterprise version), Product Information Management, Brand Management services, Market Resource Management services.

Acquia will now replace its existing Classic DAM product with Widen. It has been reported that product support for DAM Classic will last only till December 31st 2022.

With Widen DAM, Acquia will now be able to store and organize all content into one silo with varying permission access rights. Also, it will become much easier to update and publish content from one place to all shared and embedded links.

Widen brings with it product information management services that reduce time to market. Multi marketing channel workflows can be streamlined through a single platform.

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Digital Asset Management