At a recent Fireside chat with the DIA, while discussing myriad topics related to the Drupal ecosystem, Dries Buytaert stressed the need for marketing Drupal. Here is a brief on Dries’ take on marketing Drupal as discussed on March 10th, 2022, with Rahul Dewan of Srijan Technologies and Shyamala Rajaram of Unimity Solutions. He passionately believes that making end-users of Drupal successful with Drupal is the main reason behind it’s success and the way forward. From a marketing perspective, Covid accelerated the need for digital transformation of companies and businesses. There were many companies that wanted to do ecommerce starting the very next day! Even while Drupal is a great software but without the software being marketed well, it means nothing.
These days a lot of hype exists around Artificial Intelligence (AI). As per Gartner’s hype cycle, new emerging technologies in the market follow a “typical progression of innovation, from overenthusiasm through a period of disillusionment to an eventual understanding of the innovation’s relevance and role in a market or domain”. Artificial Intelligence in its most crude definition is that part of computer science that combines analysis and robust datasets using high-speed computing to enable problem-solving. Machine learning and deep learning are subfields of AI and are quite frequently referred to in conjunction with artificial intelligence. Let's also look at some of the real-world applications of AI in business today and look at some of the Drupal modules that use AI to help innovate and improve digital business.