Integrating Google Tag Manager and Analytics in Drupal
Drupal users seeking seamless integration of Google Tag Manager (GTM) and Google Analytics (GA) now have a simplified guide at their fingertips. GTM serves as a tag management system, allowing effortless updating of tracking code fragments, while GA provides in-depth insights into website and app traffic. The evolving GA-4 version, replacing GA-UA, embraces an event-based data model for more nuanced analysis. The integration steps detailed in the article aid in utilizing these tools effectively within Drupal.
Title: Implementing Google Tag Manager and Analytics Simplified with Drupal
Byline: Libbna Mathew
Date of Publication: December 5, 2023
Organization:QED42
URL:https://www.qed42.com/insights/setting-up-google-tag-manager-and-google-analytics-in-drupal
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