Karl Groves, a leader in web accessibility, launched AFixt, a company reshaping accessibility by streamlining the remediation process. Emphasizing the limitations of conventional methods within the field, Groves highlights how customers' hesitancy to address accessibility undermines the effectiveness of traditional approaches. AFixt promises a direct approach, ensuring website compliance with accessibility standards sidestepping the shortcomings of audits and widgets. Groves underscores the role of quality code for superior user experiences and advocates for values like veracity, quality, collaboration, and innovation. AFixt heralds a transformative shift in the accessibility landscape, signaling a fresh outlook on web accessibility.