Acquia Announces Enhanced Brand Management Features for DAM Solution

Acquia has announced new integrations for its digital asset management solution, Acquia DAM, aimed at enhancing brand management capabilities for marketers. These integrations with Acquia Campaign Studio, Adobe Stock, and Google Translate streamline the process of maintaining a consistent brand experience across digital channels. By leveraging these integrations, marketing and creative teams can efficiently reuse high-quality assets, saving time and maximizing the value of their content.

According to Jake Athey, Vice President, Go-To-Market, DAM at Acquia, these integrations empower brand leaders to unleash their teams' creativity and utilize digital content assets more effectively. The integration with Acquia Campaign Studio enables seamless asset selection within email and landing page builders, while the Adobe Stock integration synchronizes newly licensed assets with Acquia DAM, offering smoother workflows. Additionally, the integration with Google Translate facilitates the automatic translation of metadata fields within Acquia DAM, ensuring broader accessibility and relevance of branded content across diverse user groups. Acquia DAM can be used as a standalone solution or in conjunction with other products within the Acquia Digital Experience Platform (Acquia DXP).

Find the full draft of the press release here.