Marketer Insights Shape Development of Drupal CMS Ahead of 2025 Launch

Staff Reporter

Suzanne Dergacheva of Evolving Web shared insights into marketer needs for Drupal CMS, a new content management system currently in beta and set for release in January 2025. Drawing on user interviews conducted with CMS users from various industries, the research highlights key marketer priorities, such as ease of use, seamless integration with marketing tools, advanced content management, and compliance with accessibility, privacy, and security standards. Common pain points with existing CMS platforms include reliance on developers for basic changes, plugin overload, and difficulty in managing roles and permissions. To address these challenges, the Drupal CMS team aims to provide an intuitive user experience with features like AI-driven tools, customizable content workflows, and improved integrations. The research also underscores the opportunity for Drupal CMS to reshape its reputation by offering non-technical users greater control and flexibility. Suzanne emphasized that the platform's success will depend on its ability to balance flexibility with constraints, enabling marketers to focus on content creation and strategy without technical roadblocks.

Source Reference

Title

What Marketers Really Want: Understanding the Needs of Drupal CMS

Byline

Suzanne Dergacheva

Date of Publication

29 December 2024

Organization

Evolving Web

URL

https://evolvingweb.com/blog/what-marketers-really-want-understanding-needs-drupal-cms

Disclosure: This content is produced with the assistance of AI.

Disclaimer: The opinions expressed in this story do not necessarily represent that of TheDropTimes. We regularly share third-party blog posts that feature Drupal in good faith. TDT recommends Reader's discretion while consuming such content, as the veracity/authenticity of the story depends on the blogger and their motives.

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