Drupal CMS Marketing Strategy Highlighted in Advent Calendar Day 19
The Drupal Advent Calendar for December 19, 2024, highlighted the Marketing Track, featuring insights from Suzanne Dergacheva, co-founder of Evolving Web, and Will Huggins, CEO of Zoocha. The Starshot marketing initiative aims to position Drupal CMS as a leading low-code/no-code website-building solution, appealing to marketers, designers, and content creators beyond Drupal's traditional developer audience. As the launch date of January 15, 2025, approaches, marketing efforts will intensify with new website content and increased promotional activity across multiple channels.
Addressing misconceptions of Drupal as a "developer tool" is a core challenge, with a focus on showcasing Drupal’s strengths in security, scalability, and accessibility. The project name “Starshot” was initially used to communicate the campaign's ambition but has since shifted to "Drupal CMS" as the official product name. Plans for 2025 include greater outreach beyond the Drupal community, with participation in industry events like Web Summit through exhibits, keynote speeches, and presentations. The community is encouraged to support the campaign by joining the #promotedrupal channel on Drupal Slack. The report was authored by James Shields.
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