The Future of the Web: AI Disruption, SEO Decline, and What’s Next

Staff Reporter

In his blog post "The Future of Web," Murray Woodman shares insights into the evolving web landscape in preparation for his upcoming panel at DrupalSouth Melbourne. He explores the rapid advancements in AI, the decline of SEO, and the changing role of content management systems (CMS).

Woodman argues that AI-generated content is reshaping the web, outpacing human creativity and making traditional content production and SEO strategies obsolete. He notes that organic search traffic decreases due to AI-powered search results while social platforms consolidate control over content distribution. The dominance of AI in coding and content creation also threatens traditional roles, shifting value towards orchestration and innovation rather than execution.

Woodman emphasizes the need for integration, adaptability, and AI-powered automation in Drupal and CMS platforms. As the web transforms, he suggests that organizations must focus on authenticity, user experience, and strategic AI adoption to remain relevant in an increasingly AI-driven digital landscape.

Source Reference

Title

The future of web

Byline

Murray Woodman

Date of Publication

17 February 2025

Organization

Morpht

Future of Drupal

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