Specbee Explains Schema Markup and Its Role in SEO and Drupal Website Migration
Specbee has published a blog post by Priyanka Phukan explaining the role of schema markup in SEO and its significance during website migration, particularly for Drupal websites. The article defines schema markup as structured data that helps search engines understand and categorize web content, contributing to rich results and improved search visibility. It outlines how schema markup supports AI-powered search, enhances user experience, and builds stronger content strategies. The post also details implementation methods using JSON-LD, Microdata, and RDFa, and emphasizes the importance of validating markup through tools like Schema Markup Validator and Google Search Console. Additionally, it highlights schema support in Drupal via modules such as Schema.org Metatag and Schema App, and discusses best practices for maintaining structured data integrity during site migration. The blog further addresses common migration challenges and offers solutions specific to Drupal environments.
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