Understanding Users Better at Scale with Google Looker Studio

In the last decade, simple metrics around page views or new users have been replaced by much more granular and comprehensive journey mapping. Using every available metric is important for websites to gauge whether the website is an effective tool or not. But the risk is that so much data leads to analysis paralysis.

Google Analytics and Google Looker Studio work together to provide data and visualisation that help website owners understand whether their website is working or not. Whether the goal is awareness, engagement or conversions, using these tools will give you a much clearer picture of the user’s experience and give you better direction on how to make improvements at scale.

In this session, we will share our experience with building the analytics reporting to measure the user engagement before and after implementing various personalisation features.

The session will include:
Overview of the Google Looker Studio and Analytics
How reports and dashboards are built and shared
Dashboard and report examples
Q&A

By the end of the presentation, the audience would have the understanding of the benefits of this analytics reporting methodology.