Acquia to Host Webinar on Marketing Automation

Staff Reporter

Acquia is hosting a "Marketing Automation" webinar on February 16, Thursday, at 14:00 hrs EST. The speaker for the webinar will be German Arellano Digital Marketing and Senior Manager at Adcetera, and Sean Suggs, Director, Digital Development at Adcetera. Adcetera is an Advertising Firm based in Houston, Texas.

What will be covered

Strategies for generating quality leads
Converting shoppers into brand loyalists
Automating reporting and measuring ROI

Tune in as they will break down the 6 challenges marketers face in the digital-first era and how marketing automation can eliminate them. They will also cover:

Generating quality leads
Improving and simplifying scoring models
Contextualizing the customer journey
Sales process integration (Lead to MQL to SQL)
Automating reporting and measuring ROI
Maintaining brand consistency across distributed teams

Marketing

Acquia

Webinar

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