Building a safer, more efficient construction industry with United Rentals

United Rentals, America's largest equipment rental provider, has been on a transformative journey to make the construction industry safer and more efficient. This has seen them turning data into the most important tool in the construction industry, transferring it directly from machines onto the devices of construction managers. The United Rentals digital customer experience, powered by Drupal and VML, has played a key role in this transformation. Paul Maddison, Director of Digital Product and Innovation at United Rentals will share how this transformation has delivered 50% YoY growth to the organisation.