DrupalCon Rotterdam Sessions Connect Marketing and AI Visibility

Across two consecutive days at DrupalCon Rotterdam, community discussions will examine how Drupal presents itself to the market and how the platform appears when people use AI systems to research technologies. The first session takes up coordinated marketing on 29 September 2026, followed by a Birds of a Feather discussion on AI visibility on 30 September 2026.

The “Help shape Drupal’s story: A global marketing call to action” session runs from 16:40 to 17:25 CEST in Goudriaan Room I&II. Maya Schaeffer, Ryan Witcombe, Will Huggins, and Rosie Gladden will discuss how Drupal can develop stronger shared messaging, campaigns, and opportunities for contribution beyond code. The session builds on marketing work around the Drupal AI Initiative and asks how similar coordination could support Drupal’s wider market presence.

Larissa Tropp, the listed speaker for the following day’s BoF, will lead “How can we improve Drupal’s visibility in ChatGPT, Gemini, and Claude?” from 13:40 to 14:25 CEST in the J.F. Staal Room. The discussion asks what community members can do to help AI systems understand and represent Drupal more accurately when people use them to learn about technologies, compare options, or decide what to use.

Documentation, blog posts, case studies, community discussions, and answers to common questions are among the material the BoF will consider. Participants are invited to examine where Drupal already appears clearly, where information gaps remain, what kinds of content may help AI systems understand the platform, and what individuals or groups can contribute through work they already produce. No previous experience with AI search is required.

Thiemo Müller, CEO of Content Sync, has added a data point to that discussion through an AI visibility report prepared for the Drupal Association. In a LinkedIn post, Thiemo said the research analysed more than 11,000 AI-generated answers to examine how Drupal is represented. He said the findings identified strengths as well as areas where more independent Drupal content could help, and that results from the report will be discussed during the Rotterdam BoF.

The two sessions approach visibility at different points in the information chain. The marketing panel focuses on the story Drupal chooses to communicate, while the BoF asks what people may encounter when AI systems interpret the body of information available about the platform. That connection brings Drupal’s established marketing questions into a newer discovery environment where documentation, independent coverage, case studies, and community knowledge can become part of the answers people receive.