How to Begin with Website Personalization
LN Webworks, a leading Drupal development company, has published a new blog post to help companies modify their websites. It puts forward ideas and methods to make any Drupal website unique.
According to the post, personalization is the secret sauce for a killer user experience and higher conversion rates. The post cites market studies that emphasize the importance of personalization efforts.
Drupal website personalization is the practice of modifying the website’s content, design, etc., to tailor a unique digital experience. The blog provides 6 basic steps to initiate the personalization of a Drupal website. In short, these steps are:
- Defining the goals and target audience
- Develop user personas
- Making dynamic content
- Provide recommendations and personalize search results
- Set engagement values and make a cross-functional team
- Evaluation and revisiting strategies
Personalizing the website is not just about creating a lasting impression on the users. It helps website owners to convert visitors into loyal customers. To know more, read the blog post by LN Webworks.
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