TNM and Its Successful Digital Media Model: Zyxware’s Blog Post
Zyxware Technologies has published an article that highlights the success story of a media organization in building an online community and generating revenue. The News Minute (TNM), which publishes news and in-depth stories focused on the five southern states of India, had several challenges before it. To address them, the organization implemented a digital strategy focused on building a community and maximizing revenue.
The organization built an online community through its website and social media platforms, creating a space for them to connect and engage. The News Minute also implemented a subscription-based model, offering premium content and features to members who pay a monthly or annual fee.
To support its digital strategy, Zyxware joined TNM’s journey through a consulting engagement. The involvement of the Zyxware consulting team was primarily in developing the personalization strategy and framework, including a digital marketing experiment to understand user behaviour and deliver differential messaging. The valuable data collected through this arrangement would help the editorial and marketing teams to assess and focus on the readers.
TNM's digital strategy proved successful, with the online community growing and revenue increasing. The organization's approach highlights the importance of building an engaging online community, offering value-added services to members, and diversifying revenue streams through various digital channels. By embracing digital technology and investing in the necessary resources, organizations can succeed in the digital age and overcome the challenges posed by the shift towards digital media. Click here to read Zyxware’s blog post about this exciting project.
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